Products To Profits Podcast, Brought to you by Amy Wenslow

Increasing product sales to $500k per year and beyond is the first sales goal for many of us product people. Fortunately for you, we’re sharing 30+ years of experience so you can do it faster. :)

In this episode, we cover several key ways you can increase product sales from $100k to $500k a year including:

• Why do product sales grow differently than service businesses? [02:09]

• Uncover your best-performing ads.  [03:42]

• What marketing tool drives approximately 35% of all product sales?  [05:28]

• What’s a micro-influencer and what is possible with them? [07:19]

• How can I add up to 324% more sales? [09:15]

• When should I add more products? [12:57]

• And lots more!

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Resources Mentioned in this Episode

• For more tips and tactics that work right now, read the  Products To Profits' Blog
• Interested in working together? Book a no-obligation Discovery appointment by clicking here

In this volatile uncertain chaotic ambiguous world having the skill set to tame uncertainty gives you the vision and path forward. These are the tools that allow you to get up when you’ve been knocked down and to bounce back confidently.

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Knowing how much inventory to order and when to order affects your sales and your cash flow. There are four areas of questions that add up to the right answer for your product lines. Apply for a no-obligation call meeting about your product today.

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Finding your way growing a business now may be challenging. Listen to hear the four areas of decisions with your products that have been working for massive businesses and small businesses.

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

#productstoprofits

On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors.

Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately. 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars!

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast!

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort.

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

This is a call from a while back.

 

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Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course.

 

The dogs had to respond to unpredictable turns the sheep would make. Uphill, downhill. Turn to the left. Wait. Corral the stragglers. Get all the players going the same way. And they had to handle a slow down when the sheep wanted to graze.

 

It reminded me of what it can feel like to create a product or business.  Lots of twists and turns with unpredictable things to respond to.

 

What amazed me was how well the dogs and handlers could see what was starting to happen in such early moments. It was almost as if they were predicting it.  

 

The actual truth was simply that they knew the most likely patterns. They understood the behaviors and roles. 

 

Moving from a prototype into actual production can feel a lot like herding sheep. The people and businesses that are most successful are the ones that can navigate the process.

 

So today's the day we talk about "Design for Manufacturing". (Some people abbreviate and just say DfM.) 

 

Anyone who is making a product, or trying to license a product, needs to understand what the heck DfM is. 

 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

A "product story" is anything you say about why you've made the product, what it does, why it looks the way it does and those thousands of other details that kept you up at night. 

Only some parts are useful when you are talking to someone else. And the parts that are useful are different based on who you are talking with.  Plus, the definition of "talking with" includes actual conversation, email, packaging, social media, billboards, and whatever other way people find out about you! 

Effectively telling your product story to the right people at the right times involves editing. 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name.

Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales?

Yup. That's right.
HOWEVER.... It's a great business model to have in your tool kit as a product business.

We're going to talk about changing e-Commerce tools and what ones you'll most likely need.

We're here to help you grow.

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

 

It is that time of year that we look at what we have of have not accomplished over the past year.  We look forward to what the new year will look like and what we want to accomplish.  In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations.

 

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If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com

We also have a free downloadable book Turn Products Into Profits

 

 

There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them.

Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive accounts happy! Plus, it can add whole new revenue streams to your company. 

Super cool, right?!

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

 

On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it! 

 

When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you and your business. 

 

And did I mention it's FUN?! Yes, fun.. 

 

(No boring spreadsheets involved. No tedious analysis.)

 

What we are going to do with you uncovers strengths, desires and what satisfaction with your business will really look like.  Then the process turns them into effective actions you can take. But.....

 

You've got to show up and do the work.

 

This process expands clients' multi-million dollar businesses. If it can do it for them, it can do it for you. Wherever you are with your business.  

 

In today's Part 2 about Product Goals we're about dreaming bigger. Then we're moving the dream to grounded reality and actual things you can handle. 

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If you are interested in the handouts or have questions about what we can do for you., email Jeff@ProductsToProfits.com. or, visit us at www.productstoprofits.com

 

We also have a free downloadable book Turn Products Into Profits

This is Part 1 of Product Goals that work.

It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along.

 

Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door to out-of-business gulch on your way to holy-heck-this-is-a-deep-canyon-I'm-in.

 

Or maybe you know your goals. You sat down, wrote them out and are meditating the heck out of the things. Yet still the nagging question lurks in the back of your mind.. "But what do I do right now?"

 

The actions and answers a product business needs are very, very different than other types of businesses. 

 

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If you are interested in the handout or have questions about what we can do for you., email Jeff@ProductsToProfits.com. 

 

or, visit us at www.productstoprofits.com