On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors.

Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately. 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars!

Want help with your project? Visit www.productstoprofits.com/discovery to set up an appointment to discuss your project.

Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast!

Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort.

 

If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com

This is a call from a while back.
 
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Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course.
 
The dogs had to respond to unpredictable turns the sheep would make. Uphill, downhill. Turn to the left. Wait. Corral the stragglers. Get all the players going the same way. And they had to handle a slow down when the sheep wanted to graze.
 
It reminded me of what it can feel like to create a product or business.  Lots of twists and turns with unpredictable things to respond to.
 
What amazed me was how well the dogs and handlers could see what was starting to happen in such early moments. It was almost as if they were predicting it.  
 
The actual truth was simply that they knew the most likely patterns. They understood the behaviors and roles. 
 
Moving from a prototype into actual production can feel a lot like herding sheep. The people and businesses that are most successful are the ones that can navigate the process.
 
So today's the day we talk about "Design for Manufacturing". (Some people abbreviate and just say DfM.) 
 
Anyone who is making a product, or trying to license a product, needs to understand what the heck DfM is. 
 
If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com
January 16, 2020

#90 Using Your Product Story

A "product story" is anything you say about why you've made the product, what it does, why it looks the way it does and those thousands of other details that kept you up at night. 

Only some parts are useful when you are talking to someone else. And the parts that are useful are different based on who you are talking with.  Plus, the definition of "talking with" includes actual conversation, email, packaging, social media, billboards, and whatever other way people find out about you! 

Effectively telling your product story to the right people at the right times involves editing. 

If you need help with your product, please email Jeff at Jeff@ProductsToProfits.com or visit our website at www.ProductsToProfits.com

 

January 15, 2020

#89 Biz e-Commerce

Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name.

Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales?

Yup. That's right.
HOWEVER.... It's a great business model to have in your tool kit as a product business.

We're going to talk about changing e-Commerce tools and what ones you'll most likely need.

We're here to help you grow.

Check our website for the latest time-saving & money-making tools for entrepreneurs, product creators & businesses.
Click here ==>> www.ProductsToProfits.com or email Jeff at Jeff@productstoprofits.com

 

It is that time of year that we look at what we have of have not accomplished over the past year.  We look forward to what the new year will look like and what we want to accomplish.  In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations.

 

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If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com

 

 

There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them.

Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive accounts happy! Plus, it can add whole new revenue streams to your company. 

Super cool, right?!

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If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com

 

On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it! 
 
When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you and your business. 
 
And did I mention it's FUN?! Yes, fun.. 
 
(No boring spreadsheets involved. No tedious analysis.)
 
What we are going to do with you uncovers strengths, desires and what satisfaction with your business will really look like.  Then the process turns them into effective actions you can take. But.....
 
You've got to show up and do the work.
 
This process expands clients' multi-million dollar businesses. If it can do it for them, it can do it for you. Wherever you are with your business.  
 
In today's Part 2 about Product Goals we're about dreaming bigger. Then we're moving the dream to grounded reality and actual things you can handle. 

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If you are interested in the handouts or have questions about what we can do for you., email Jeff@ProductsToProfits.com
 
or, visit us at www.productstoprofits.com

This is Part 1 of Product Goals that work.

It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along.
 
Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door to out-of-business gulch on your way to holy-heck-this-is-a-deep-canyon-I'm-in.
 
Or maybe you know your goals. You sat down, wrote them out and are meditating the heck out of the things. Yet still the nagging question lurks in the back of your mind.. "But what do I do right now?"
 
The actions and answers a product business needs are very, very different than other types of businesses. 

 

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If you are interested in the handout or have questions about what we can do for you., email Jeff@ProductsToProfits.com
 
or, visit us at www.productstoprofits.com 
We use packaging to replace the things you have to say to get somebody to buy your product.
 
Do you know that great packaging can increase the perceived value of your product?
 
Find out what really needs to be on your packaging.
 
Listen in as we talk about packaging!!
 
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If you need to upgrade your packaging, email Jeff@ProductsToProfits.com to find out more about what we can do for you.
 
or, visit us at www.productstoprofits.com 
 

Before you know it the Super Bowl will be here.  I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling! 

For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee. Death Wish Coffee was the winner of an Intuit contest that gave them a Super Bowl ad worth approximately $5 million.

Most businesses don't have anywhere close to that ad budget.

BUT you can get into some major national exposure by knowing how to pitch for PR...

We've recently sent out a whole bunch of journalist requests to our clients. These are the same kinds of requests that have gotten us into Entrepreneur magazine... Twice.

Clients have been included in Inc magazine, Entrepreneur magazine, on TV spots, in regional and national news articles and on radio shows. 

Today I'm going to share what should be included in a awesome pitch to journalists. 

If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com

Her is one from our past.
 
We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people. 
 
Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a regular basis. 
 
(Tip ---- To sell to large businesses you have to understand that this is how they think, too. )
 
Hear 6 keys principles.When you do these 6 things, your business will absolutely move forward faster. 

Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart.  

Growth causes change to certain foundations in business. Tune-in to hear how Starbucks went through four years of expansion from $165 million annual revenue to about $1 BILLION. This kind of growth comes down to 7 building blocks. 

To have a clear, doable action plan for your product, and the team to implement it --- Call us at 626-396-0990. 

Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/

Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/

 

 

 

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