Products To Profits Podcast is the place for product entrepreneurs to get the expert insight they need to grow their businesses. Hosted by Amy Wenslow, the founder and CEO of Products to Profits, this show focuses on practical, actionable information that helps boost sales, streamline operations, and take product-driven businesses above and beyond their goals. With more than 30 years of experience in product development, managing sales teams, consulting, leading product launches, and creating strategies for entrepreneurs across numerous industries, Amy uses her expertise to help others through public speaking, at the helm of Products to Profits, and by sharing her wisdom on this podcast! Amy has worked with manufacturers to bring products to more than 60 major corporations, including some of the largest retailers in the US, as well as numerous online and TV shopping channels. She shares clients with Sharks from Shark Tank, and has been invited to speak at corporations including Fed-Ex, high profile trade shows, and other product-focused engagements around the globe. Amy is driven, high-energy, and passionate about turning dreams into reality. Her warm, entertaining approach - and decades of real-world experience - make her an invaluable resource for product entrepreneurs of all kinds. Enjoy the show! Visit our site for Free resources and next steps: www.productstoprofits.com
Episodes
Wednesday Jul 17, 2019
#69: Different Business Models For Products
Wednesday Jul 17, 2019
Wednesday Jul 17, 2019
The mashup of online and offline selling creates confusion sometimes. Here are the basic business models you can use for selling a product and how to COMBINE them into a stronger sales machine. Products mentioned include Warby Parker, Purple Matress, Brooke Linen, Away Luggage, Great Jones.
"Great things in business are never done by one person. They're done by a team of people." - Steve Jobs
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
Saturday Jul 13, 2019
#68: A Love Note To All The Creative People
Saturday Jul 13, 2019
Saturday Jul 13, 2019
You are loved. All your creative talents, dreams and desires. All the ups and downs, sideways moments and blazing flashes of brilliance. You are loved.
This is my love note to you for all that you are. Keep going.
Remember, consistency is not the same as constantly. Go for consistency.
Listen for more.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
Friday Jul 12, 2019
#67: Sorting Out Urgent vs Important
Friday Jul 12, 2019
Friday Jul 12, 2019
The difference between urgent and important is... well, important! Here's how to stop being at the mercy of what's urgent to get to what's important.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Friday Jul 12, 2019
#66: Transform Your Biz With A "Hell, Work, Fun" List
Friday Jul 12, 2019
Friday Jul 12, 2019
This episode could have been called a lot of things. "What I Learned From a Multi-Multi-Multi-Million Business Owner" or " How to Eliminate Hell & Add Fun". Or maybe "Growing a Business Without Losing Your Mind or Marriage".
We'll go over the quickest, most straightforward way to figure out what to delegate or hire for.
Seriously, this exercise is SO good for business growth spurts in the making.
APPLY to JOIN the Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
Tuesday Jul 09, 2019
#65: Fan The Flame Of Your Goal
Tuesday Jul 09, 2019
Tuesday Jul 09, 2019
This is a love note to you and a love note to me to MOVE us toward the big, juicy goal in our hearts. In full confession, I'm calling myself out and putting myself on the line for the next 11 hours. It's all to accomplish the one thing I know is the next evolution for me. This is what it looks like to conquer a personal baby Loch Ness monster of fear because the goal matters more.
What's the thing you are willing to accomplish in the next 11 hours?
Ready to springboard higher and higher with a fun group of product people? Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
Monday Jul 08, 2019
#64: 5 Minute Energy Reset To Help You Soar
Monday Jul 08, 2019
Monday Jul 08, 2019
This is the quickest, most surefire way to shake off any murky thinking and reset your energy to have life work! Use the three questions with a friend, business colleague or family member to rev up your engine and create a lot of good vibes!
It never fails to pull me out of murky mental circles and redirects my energy towards my goals and intentions - all in as little as 5 minutes!!!
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
Monday Jul 08, 2019
#63 How To Bring Your Customers On A Journey
Monday Jul 08, 2019
Monday Jul 08, 2019
Just like with a great song or story, your product has a journey or life-cycle.
Did you know that bringing your followers into the behind-the-scenes action can create a ground swell of support?
This is a good technique for crowdfunding, new product launches and expansion that you want to do. The story arc of your product can be as inspiring as your product itself.
Apply to join our Product Mastermind here — >>> Product Mastermind
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Thursday Jul 04, 2019
#62: Nike Controversy & Coca-Cola's Marketing Disaster In 1985
Thursday Jul 04, 2019
Thursday Jul 04, 2019
In the landscape of celebrity and influencer marketing, the current controversy with Nike's July Fourth shoe has struck a match to the political debate here in the US. Apart from the political conversation, you can see striking similarities to the 1985 Coca-Cola marketing trainwreck. Let's look at the impact on products and how to handle it.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Thursday Jul 04, 2019
#61: Freedom to Live Your Dream
Thursday Jul 04, 2019
Thursday Jul 04, 2019
The freedom to live your destiny is a precious thing. It has to be nurtured and fanned into a flame in your soul. Magic and joy comes with taking the risks to live your best life. You, our listeners, are setting the example for people around you every time you light up and SHOW up with your passion. Thank you for making the world better. You are a shining light.
Listen to our next episode for insights about the current Nike Controversy and Coca Cola's mistake from 1985.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
Monday Jul 01, 2019
#60: Balancing Personal Needs & Business Needs
Monday Jul 01, 2019
Monday Jul 01, 2019
Managing your personal needs and running a business can get messy. Here are my personal thoughts on dropping the drive to do more and more so you get more accomplished. It's all about the amount of impact you have from what you are putting in. It's NOT about the hours you're spending.
APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Monday Jul 01, 2019
#59: Results From An Extra Thing In The Box
Monday Jul 01, 2019
Monday Jul 01, 2019
I had the pleasure of talking with Johnny Cupcakes (John Earle) about their t-shirt line and surprise branding. I was happy to hear a SECOND use of the same exact strategy Matt Stuller from Stuller, Inc uses. Stuller is a massive company out of Louisiana. Stuller FILLS a FedEx 747 plane EVERY DAY with just their shipments! Matt shared a problem they created from their great marketing a few years ago when we talked.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Sunday Jun 30, 2019
#58: Branding - Part 2 - Words You Need To Know
Sunday Jun 30, 2019
Sunday Jun 30, 2019
There are a few important words you need to know when you talk about your brand with a professional. Understanding this will save you time and money as well as give you more speed on your way to millions.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Saturday Jun 29, 2019
#57: Branding - Part 1 - What It Is & How It Works
Saturday Jun 29, 2019
Saturday Jun 29, 2019
"Branding" comes from the intersection of design and business. It's all the touchpoints that people interact with related to a product or business. Today's episode looks at how you can build a brand from the ground up. This is part 1 of 2 so make sure to listen to the next episode for the rest of what you need to know.
Apply to join our Product Mastermind here >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
Friday Jun 28, 2019
#56: How To Create Raving Fans For Your Product
Friday Jun 28, 2019
Friday Jun 28, 2019
How to move people from having just heard about your product to becoming a customer to becoming a raving fan. When you do this well, it helps them as well as your business.
Apply to join our Product Mastermind here --->>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
Thursday Jun 27, 2019
#55: Doing a Regroup With Your Team
Thursday Jun 27, 2019
Thursday Jun 27, 2019
When your team has a lot of pieces moving inside your project and business all at one time it is essential that you regroup at least once a week. It clears off all the busyness so you can focus. This is how we do it. When you were team has a lot of parts moving inside your project and business, it is essential that you regroup at least once a week. It clears off all the busyness so you can focus on the pieces that really push your business forward. Here is how we do it. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/