Products To Profits Podcast, Brought to you by Amy Wenslow

#84 Packaging - 3 Things You Probably Missed

We use packaging to replace the things you have to say to get somebody to buy your product.

 

Do you know that great packaging can increase the perceived value of your product?

 

Find out what really needs to be on your packaging.

 

Listen in as we talk about packaging!!

 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

 

#83 Elements of an Awesome PR Pitch

Before you know it the Super Bowl will be here.  I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling! 

For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee. Death Wish Coffee was the winner of an Intuit contest that gave them a Super Bowl ad worth approximately $5 million.

Most businesses don't have anywhere close to that ad budget.

BUT you can get into some major national exposure by knowing how to pitch for PR...

We've recently sent out a whole bunch of journalist requests to our clients. These are the same kinds of requests that have gotten us into Entrepreneur magazine... Twice.

Clients have been included in Inc magazine, Entrepreneur magazine, on TV spots, in regional and national news articles and on radio shows. 

Today I'm going to share what should be included in a awesome pitch to journalists. 

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If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits

We also have a free downloadable book Turn Products Into Profits

#82 How Business PROS Think Differently

Her is one from our past.

 

We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people. 

 

Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a regular basis. 

 

(Tip ---- To sell to large businesses you have to understand that this is how they think, too. )

 

Hear 6 keys principles.When you do these 6 things, your business will absolutely move forward faster. 

#81: Making The Inc 5,000 List (Top 20!)

Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart.  

Growth causes change to certain foundations in business. Tune-in to hear how Starbucks went through four years of expansion from $165 million annual revenue to about $1 BILLION. This kind of growth comes down to 7 building blocks. 

To have a clear, doable action plan for your product, and the team to implement it --- Call us at 626-396-0990. 

Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/

Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/

 

 

 

#80: Where To "Bounce Ideas"

One of our Facebook group members asked about how to bounce ideas off other entrepreneurs. Here is how to get perspective and where to ask. Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/   LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

#79: The Magic of "Social Capital" & How To Create It

Social Capital is at LEAST as important as financial capital. I was reminded that my company, Products To Profits, has a tremendous reserve of social capital that we haven't fully used. Think of it as a bank account with a pile of influence and cash that has been getting compound interest. Sounds fabulous, right?!

Listen to this list of ways to build social capital as you go through your day. 

Connect with other Product Entrepreneurs in our Facebook group.  https://www.facebook.com/groups/405861786947629/

Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

LIMITED TIME OFFER —>>> Click here to get your no-cost copy of our new book “Turn Products Into Profits”

https://www.turnproductsintoprofits.com/

#78: Patenting for Inventors and Entrepreneurs with Adam Diament, Patent Attorney

As someone who deals in the "how to make money from your product" side of things, I get asked a lot of questions that are best answered by an attorney. So, listen in as I interview patent attorney Adam Diament!

You'll get to hear key things to watch for in the patent process and why a patent can add boatloads of money into your business. This is a great listen for people new to innovation as well as seasoned pros!

Connect with Adam for a consultation about your patent at https://www.diamentpatentlaw.com/ (424) 281-0162 or by email adam@diamentpatentlaw.com

Adam Diament, also hosts the "Patenting For Inventors" podcast. Binge listen to all the episodes of "Patenting For Inventors" here https://podcasts.apple.com/us/podcast/patenting-for-inventors/id1323692960

#77: Making Decisions

Making decisions is one of the main skills of a business founder.  Here's the core truth behind making decisions and how to actually have a business you're proud of. With these couple simple tips, you'll be light years ahead of other people. 

 

Join us on Facebook in the Product Entrepreneurs group to interact, meet other product people and get connected.

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

https://www.turnproductsintoprofits.com/

 

#76 PBS: How To Ask For What You Want More Effectively

How many times a day do you ask for what you want? 1, 5, 15, 20? How often do you get the results you want from your requests?

There are FOUR parts to a good request that increase how often people say "yes" to your ideas and requests. True.

How well you ask determines how likely are to get what you want.

This is true for selling your product as well as getting investors. It's even true in your marriage or at a restaurant!

 

Free Downloadable Book -->  Turn Products Into Profits

If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com

#75: Becoming a Dropshipper

Dropshipping has been around as a business practice for decades and decades. It’s going through some changes now so you need to pay attention to the agreements and logistics. Here are the nitty-gritty details to watch out for.

This content was first presented to our live Q & A audience. Want to get on that list to ask your questions? Click here to join us for Monday’s live Q & A call-in show.  https://www.productstoprofits.com/business-show/  

Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/  

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/

#74: Biz Finances Part 3 with Investor Tom Taulli & Amy Wenslow - Part 3 of 3

Part 3 of 3 - We're back today with the final episode in our 3 part series with investor Tom Taulli. He continued to answer questions for almost 90 minutes on our live show!  Click here to get the call-in information and ask your questions >>>   https://www.productstoprofits.com/business-show/

 

Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets.  

 

It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this final value-packed episode.

 

APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

https://www.turnproductsintoprofits.com/

#73: Biz Finances Part 2 with Investor Tom Taulli & Amy Wenslow - Part 2 of 3

Part 2 of 3 - This is content from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>>  https://www.productstoprofits.com/business-show/

 

Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets.  

 

It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this value-packed episode then tune in again tomorrow for part 3. 

 

APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

https://www.turnproductsintoprofits.com/

#72: Biz Finances with Investor Tom Taulli & Amy Wenslow - Part 1 of 3

This 3 part episode series is from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/   The process of going from idea to startup business to big enough for an IPO (initial public offering) is filled with adventures.   Tom Taulli and I met when we were evaluating pitches for the Port of Los Angeles. On this episode we will be talking about the wild world of startup finances.   Do you know............. What little recognized secret did Mark Zuckerberg (Facebook) have to work really hard to master?   Tom writes about it. And more importantly, he knows some of HOW Mark Zuckerberg did it.   Matter of fact, Tom's explanations of things like "participation clauses” is spectacular.  This alone can save you tons of heartache.   And his points about presenting to investors are so true!  (Okay. It’s things to never do as well as some things that make it go much better.)       A little more about Tom Taulli....    Tom Taulli is based in Silicon Valley in the heart of IPO land. On a regular basis he talks with many top tech CEO's and Founders to discover the next hot or not startups.  A longtime follower of the IPO scene, Taulli started WebIPO, one of the first sites in the space in the mid-1990s. It was a place where investors obtained research as well as access to deals for the dot-com boom. From there he started several other companies such as Hypermart.net which was later sold to Infospace in 1999.   Currently, Taulli is an advisor to tech companies and writes extensively on tech, finance, and IPOs. His work has appeared on Forbes.com, TechWeb, and BusinessWeek. He is also frequently quoted in publications like the Wall Street Journal and is regularly interviewed on CNBC and BloombergTV.   You can follow him on Twitter at @ttaulli Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/

#71 Quantum Leaps From Jack Canfield

Last Thursday I had an unexpected change in plans for the very next day. I was feeling worn down and antsy. At 4 pm I mentioned to a friend that I felt like I needed to get back out to events. She asked if I'd like to join her to hear Jack Canfield in Santa Barbara the next night. Something clicked inside me and without any hesitation, I said yes.

Now, I've heard Jack speak several times over the years at various conferences and events. Friday night was different. Two hours with a small audience. Story after story of how to set up extraordinary results.

(In case you don't know who Jack Canfield is, he's the co-author of "Chicken Soup For The Soul" books. Jack works with massive companies, international best-selling author, etc. )

You can check out his latest book here --> The Success Principles

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”

#70: Growing from $100k to $500k

If you've been in business for more than a year, it's pretty obvious that there are different stages you and your product go through.

 

First there's the time of deciding to really jump in and start it. Next, you're about making the product and getting those first few sales. It's such a milestone! You are officially what can be called "in revenue"! Yay! 

 

This stage is also what happens when your Kickstarter or other crowdfunding campaign works.

 

Next, you move past the first relatively few sales and get up around $100k in sales.  Life seems infinitely more fun. 

 

Then as you approach $500k (half a million dollars!) you're really hitting your stride. There are still problems, yes. But they are different problems.... Good problems.

 

That's right. There are "good problems".

 

I remember what this time was like. That gap between where you are going and where you are. It felt like the things to do outweighed the time and resources to get them done. 

 

It was in that gap years ago that I made a mistake that cost me an extra $10,000. Literally.  Ouch! 

 

Find out more about building a product business on our website >>> www.ProductsToProfits.com

 

LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”  https://www.turnproductsintoprofits.com/

Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/